George Kimutai Ruto, the son of Kenya’s President William Ruto, is a multifaceted entrepreneur with investments spanning several sectors, showcasing his diverse interests and business acumen. Supported by his family’s financial resources, George has ventured into businesses that reflect his passions, ranging from transport and sports to fashion. Below is a breakdown of four businesses publicly linked to George Ruto:
1. George Ruto’s Matatu Business
George Ruto is a notable player in Nairobi’s vibrant matatu industry, with a personal passion for the sector. Under the brand Raptor Family, George owns several PSVs, including his iconic matatu, Raptor, which is currently undergoing renovations. His first matatu, Money Fest, started on the Ngong route before relocating to Embakasi, gaining significant popularity. He also invested in Matrix, a matatu that became one of Nairobi’s hottest rides. More recently, George introduced Mood, an innovative matatu with 25 seats, featuring a DJ booth and solar panels, making it a standout in the industry.
2. George Ruto’s Sports Company
George Ruto is deeply committed to sports, particularly football, and he has aligned his entrepreneurial pursuits with his passion. His venture, 82 Sports, is a multi-faceted company focused on content creation, sports event organization, and sportswear. The company’s team recently traveled to Morocco for the African Cup of Nations, further emphasizing their commitment to growing local football. 82 Sports also produces uniforms and practice gear, catering to various football teams and providing a platform for sports enthusiasts.
3. George Ruto’s Soccer Academy
In 2021, George founded the Jamhuri Soccer Academy, a center for nurturing young football talent. The academy offers training to age groups from Under 7 to Under 20, with its senior team competing in the National Division Two League. Jamhuri Soccer Academy has gained popularity, with its social media presence growing rapidly. The academy is dedicated to developing not just football skills, but also life skills, aiming to shape well-rounded individuals both on and off the field.
4. George Ruto’s Clothing Brand
George Ruto is also involved in the fashion industry through his clothing brand Tisap Threads. The brand’s motto, “Inspired by the heart of Kenya. Bold, beautiful, and protected,” reflects its cultural roots and vibrant spirit. Tisap Threads offers affordable fashion, including crop tops, boxers, hoodies, and t-shirts, with prices starting at KSh 2,000 for tops and KSh 2,500 for hoodies. The brand also serves as the official kit sponsor for Jamhuri Soccer Academy, bridging George’s passion for both fashion and sports.
Is George Ruto a Pilot?
In addition to his business ventures, George is also a licensed pilot. He recently shared a thrilling video of himself piloting a helicopter, offering an aerial view of the construction of Talanta Stadium, which was widely admired. His flying skills highlight another side of his entrepreneurial spirit and diverse interests.
