Google’s algorithms evaluate the quality of backlinks pointing to your website to determine its authority and ranking. Poor-quality backlinks can harm your rankings, especially if they come from:
- Spammy websites.
- Link farms.
- Sites with irrelevant or harmful content.
- Paid or manipulative link schemes.
Disavowing these links tells Google, “I don’t want these links associated with my site.”
How to Disavow Domains/URLs
Here’s how you can disavow domains or URLs using Google Search Console:
Step 1: Identify Harmful Backlinks
Use tools like:
- Google Search Console: Check the “Links” section to see which websites are linking to you.
- Ahrefs or SEMRush: Analyze backlinks for spammy or low-quality links.
- Look for:
- Links from irrelevant or low-authority websites.
- Links with spammy anchor text.
- Links from known link farms or directories.
Step 2: Create a Disavow File
- Open a text editor (e.g., Notepad).
- Add the URLs or domains you want to disavow:
- For a specific URL:arduinoCopyEdit
https://spammydomain.com/bad-page
- For an entire domain:makefileCopyEdit
domain:spammydomain.com
- For a specific URL:arduinoCopyEdit
- Save the file as
disavow.txt
.
Step 3: Upload the Disavow File
- Go to the Google Disavow Tool: https://search.google.com/search-console/disavow-links.
- Select your website.
- Click Upload Disavow File.
- Choose the
disavow.txt
file and confirm the upload.
How to Update or Remove a Disavow File
If you need to modify the disavow list:
- Download the existing disavow file from the Disavow Tool.
- Edit it in a text editor.
- Re-upload the updated file.
To remove a disavow file entirely:
- Go to the Disavow Tool.
- Select your website.
- Click Remove Disavow File.
Best Practices for Disavowing Links
- Use with Caution: Disavowing is a powerful tool and should only be used when you’re sure certain links are harming your site.
- Avoid Overuse: Disavowing legitimate links can hurt your rankings.
- Audit Regularly: Perform periodic backlink audits to ensure harmful links are identified and addressed promptly.
- Focus on Prevention: Aim for natural, high-quality backlinks to mitigate the need for frequent disavowal.
Conclusion
Use this feature strategically to protect your website’s SEO and ensure a healthy backlink profile.