Crown Beverages Limited, a subsidiary of PepsiCo, has introduced Evervess Malt Pineapple, marking the first malt-flavored beverage under the global Evervess brand. The launch represents Evervess’ entry into the malt category, expanding its portfolio beyond premium mixers and sparkling beverages.
A Refreshing Fusion of Flavours
Evervess Malt Pineapple offers Ugandan consumers a refreshing blend of smooth malt flavour and tropical pineapple sweetness, delivering 100% taste with zero alcohol. This non-alcoholic carbonated drink is designed to appeal to those who seek indulgence without the alcohol content. A second variant, Evervess Malt Apple, is expected to follow soon.
Positioned as a premium drink, Evervess Malt is intended to blend sophistication with refreshment, catering to the growing demand for non-alcoholic alternatives in Uganda.
Celebrating Life’s Golden Moments
The launch campaign for Evervess Malt Pineapple is themed “Start Something Malty” and “Make Every Moment Golden,” celebrating everyday experiences and social occasions. Sandra Againe, Brand and Communications Manager at Crown Beverages, described the product as a symbol of celebration and togetherness. She explained that Evervess Malt reflects the company’s commitment to diversifying its product offerings to meet the evolving preferences of Ugandan consumers.
Rogers Anguzu, Commercial Manager at Crown Beverages, highlighted that the introduction of Evervess Malt allows the company to tap into Uganda’s expanding malt beverage market. “With Evervess Malt, we’re giving Ugandans a new reason to celebrate their everyday wins — 100% taste, zero alcohol,” Anguzu noted.
Availability and Pricing
Evervess Malt Pineapple is available in 330ml PET bottles at a recommended retail price of UGX 1,000. It can be found across supermarkets, restaurants, bars, and retail outlets nationwide.
Conclusion
With the launch of Evervess Malt Pineapple, Crown Beverages is tapping into the growing non-alcoholic beverage market in Uganda. The brand’s focus on offering a premium, alcohol-free alternative aligns with the evolving tastes of consumers seeking refreshment without the alcohol content. As the product gains traction, Evervess aims to further expand its presence in Uganda and the broader African market.
