Naivas Supermarket Kenya: Branches, Contacts & Online Shopping

Naivas Supermarket is Kenya’s largest homegrown supermarket chain, operating an extensive network of stores that serve millions of shoppers across the country. Since opening its first outlet in 1990, the retailer has grown into one of East Africa’s leading supermarket brands, offering groceries, fresh produce, household goods, electronics, fashion, pharmacy products, and online shopping services.

With stores in major cities, towns, shopping malls and residential neighborhoods, Naivas has become a preferred shopping destination for both everyday consumers and businesses looking for quality products, competitive prices and convenient locations.

About Naivas Supermarket

Naivas Supermarket was founded on 27 July 1990 by the Mukuha family. From a single family-owned grocery store, the business has expanded into Kenya’s largest supermarket chain with more than 100 branches nationwide.

The company remains majority family-owned while continuing to attract strategic institutional investment that supports expansion, technology and supply chain development.

Naivas is headquartered at Sameer Industrial Park along Road C, off Enterprise Road in Nairobi. From its headquarters, the company manages procurement, logistics, distribution, e-commerce operations and retail activities across Kenya.

Today, Naivas serves millions of customers annually through physical stores, online shopping, mobile applications and home delivery services.

Naivas Supermarket Company Profile

Products Available at Naivas Supermarket

Naivas stocks thousands of locally produced and imported products covering nearly every household shopping category.

Customers can shop for:

• Fresh fruits and vegetables
• Meat and seafood
• Bakery products
• Dairy products
• Dry groceries
• Beverages
• Household cleaning products
• Baby products
• Personal care items
• Cosmetics
• Pharmaceuticals (selected branches)
• Electronics
• Kitchenware
• Home appliances
• Clothing and fashion
• School supplies
• Toys
• Pet products
• Gift cards and vouchers

Many larger branches also feature in-store bakeries, delicatessens and Foodmarket sections offering freshly prepared meals and ready-to-eat foods.

Online Shopping and Home Delivery

Naivas has invested heavily in digital retail through its online shopping platform and mobile application.

Customers can browse products, place grocery orders and arrange deliveries through the official Naivas Online platform.

Online services typically include:

• Grocery ordering
• Scheduled deliveries
• Click and collect (selected locations)
• Digital payments
• Mobile shopping
• Order tracking
• Promotional offers

Delivery coverage varies depending on the customer’s location, while delivery fees may differ by distance and order value.

Customers should confirm current delivery areas and available time slots before placing an order.

Foodmarket Concept

Naivas introduced one of Kenya’s earliest supermarket Foodmarket concepts, combining grocery shopping with freshly prepared meals under one roof.

Depending on the branch, customers may find:

• Fresh bakery products
• Pizza
• Sandwiches
• Salads
• Hot meals
• Coffee
• Juice bars
• Grab-and-go meals

Foodmarket availability differs between stores, with larger outlets generally offering a wider selection.

Customer Loyalty Programme

Naivas operates a customer rewards programme designed to provide additional value to frequent shoppers.

Benefits may include:

• Reward points
• Exclusive promotions
• Member discounts
• Digital coupons
• Personalized offers

Programme terms and eligibility may change over time, so customers should consult the retailer’s official website or mobile application for current information.

Naivas Supermarket Branches

Naivas operates more than 100 supermarkets across Kenya, making it the country’s largest supermarket chain by store count.

Its stores are located in Nairobi and numerous counties including Kiambu, Machakos, Nakuru, Kisumu, Mombasa, Nyeri, Meru, Eldoret, Kakamega, Kisii, Embu, Kitale, Kericho, Nanyuki and many other urban centres.

Some of the best-known branches include:

• Moi Avenue
• Development House
• Westlands
• Green House (Adams Arcade)
• Village Market
• Junction Mall
• Two Rivers Mall
• Sarit Centre
• Prestige Plaza
• Mountain Mall
• TRM
• Garden City
• Thika Road Mall
• Ridgeways
• Ruaka
• Rosslyn Riviera
• Syokimau
• Kitengela
• Athi River
• Mombasa Road
• Nakuru CBD
• Kisumu Mega Plaza
• Nyeri
• Nanyuki

The complete list of branches continues to grow as the company expands into new markets.

Customers can use the official branch locator to find their nearest store and confirm available services.

Opening Hours

Opening hours vary by branch, shopping mall and local demand.

Many branches generally operate during the following hours:

Some high-traffic Nairobi branches operate 24 hours a day, including selected CBD and Westlands locations. Customers are encouraged to verify operating hours before visiting, especially during public holidays.

Payment Methods

Naivas accepts a wide range of payment options, including:

• Cash
• M-Pesa
• Debit cards
• Credit cards
• Visa
• Mastercard
• Digital payment platforms
• Gift vouchers (where applicable)

Accepted payment methods may vary depending on the branch.

Why Kenyans Choose Naivas

Several factors have contributed to Naivas’ continued growth in Kenya’s competitive retail market.

Customers appreciate the retailer for:

• Extensive branch network
• Wide product selection
• Competitive pricing
• Fresh produce
• Reliable stock availability
• Modern shopping environment
• Online grocery shopping
• Home delivery services
• Convenient locations
• Customer rewards programme

The company also continues investing in technology, logistics and store expansion to improve the overall shopping experience.

Contact Details

Head Office

Sameer Industrial Park

Road C, Off Enterprise Road

P.O. Box 61600-00200

Nairobi, Kenya

Customer Care

Telephone:

+254 111 184 200

Email:

[email protected]

Website

Frequently Asked Questions

How many Naivas Supermarket branches are there?

Naivas operates more than 100 supermarket branches across Kenya and continues expanding into new towns and shopping centres.

Does Naivas offer online shopping?

Yes. Customers can order groceries and selected household products through Naivas Online and arrange home delivery in supported locations.

Does Naivas deliver groceries?

Yes. Home delivery is available in selected areas. Delivery coverage and charges depend on the customer’s location.

Are all Naivas branches open 24 hours?

No. While several branches operate around the clock, most stores follow standard supermarket operating hours.

Where is Naivas headquarters?

The company’s head office is located at Sameer Industrial Park, Road C, off Enterprise Road, Nairobi.

Does Naivas have a mobile app?

Yes. The retailer provides a mobile shopping application that allows customers to browse products, place orders and manage deliveries.

Does Naivas accept M-Pesa?

Yes. Most branches accept M-Pesa alongside cash, debit cards and credit cards.

Who owns Naivas Supermarket?

Naivas remains a privately owned company with majority ownership retained by the founding Mukuha family, alongside strategic institutional investors.

Conclusion

Naivas Supermarket has evolved from a single family-owned grocery store into Kenya’s largest supermarket chain through continuous investment in customer service, technology, logistics and nationwide expansion.

Whether shopping in-store or online, customers benefit from an extensive product range, modern retail outlets, convenient locations and digital shopping options that continue to shape Kenya’s fast-growing retail sector.

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