Getting Started with Google News Publisher Center

Google News Publisher Center allows publishers to manage and monetize their news content across Google platforms. Here’s a detailed guide on how to submit, manage, and monetize your news using Publisher Center.

What is Publisher Center?

Publisher Center is a tool that helps publishers:

• Submit and manage their content in Google News.
• Configure monetization solutions through Reader Revenue Manager.

Note: Publisher Center is not a CMS and does not produce online websites.

Benefits of Publisher Center

• Manage Appearance in Google News: Control how your site appears in Google News.
• Monetization: Set up and manage monetization strategies.

How to Use Publisher Center

1. Getting Started

1. Go to Publisher Center:
   • Visit the Publisher Center.
2. Add Your Publication:
   • Enter your news site’s URL and click Add.
   • Enter your publication’s name (as it will appear in Google News).
   • Select your headquarters’ country and certify the location.
   • Click Add publication.
3. Verify Site Ownership:
   • Follow the instructions to verify ownership of your site.

2. Customize Your Publication

1. Modify Publication Settings:
   • On the Publisher Center homepage, go to Manage your publication and your organization and click Modify publication settings.
   • Select your publication’s primary language.
2. Upload Logo:
   • Go to Visual styles.
   • Upload a square logo (at least 512×512 pixels, PNG or JPEG).
   • Click Save.
3. Configure News Display:
   • Return to the Publisher Center homepage.
   • Under Google News, click Open.
   • Click Edit.
   • Select your publication’s category (e.g., News & politics).
   • Choose the countries for your news display.
   • Select Google products for appearance.
   • Click Next.
4. Add Sections:
   • Under Sections, click + New Section and Web location.
   • Create entries for each section of your site (e.g., Local news, Business, Sports).
   • Click Add.
5. Publish:
   • Click Publish to submit for review.

3. Content Labeling

1. Add Content Labels:
   • On the Publisher Center homepage, under More options, select Add content labels.
   • Under Area content labels, click + Area content labels.
   • Enter the URL for the area where the content is published.
   • Select the relevant tags.
   • Click Add.
2. Fact-Checked Content:
   • Use ClaimReview markup to identify fact-checked content.
   • Ensure content is traceable, transparent, and indicates that a claim is under review.
   • Titles should specify fact-checked content.

4. Best Practices for Multilingual Content

• Use the same language consistently on a page.
• Provide translation options.
• Use different URLs for translated pages.
• Write in present tense and active voice.

Getting Help

1. Help Center:
   • Access the Publisher Center documentation for detailed guides and updates.
2. Community Answers:
   • Engage with the Publisher Center community for shared experiences and solutions.
3. Contact Form:
   • Use the contact form for specific issues, expecting a response within three to five working days.

Conclusion

Using Google News Publisher Center can streamline your news publication process, enhance visibility, and provide monetization opportunities. Follow the steps outlined above to set up and manage your content effectively.