Companies that provide a service use services marketing strategies to reach potential customers. Popular examples of service-based industries that use this form of marketing include:
- Telecommunications
- Health and wellness
- Financial
- Tourism, leisure and entertainment
- Transportation
- Hospitality
- Consulting
- Design, marketing and sales
- Management
- Education
- Trade industries
- Restaurants
This type of marketing may include both business-to-consumer (B2C) and business-to-business (B2B) advertisements, depending on the service. Marketing and sales professionals who work in these industries can use services marketing strategies to increase brand awareness, generate leads and acquire new customers.
