Samsung has already made waves with its XR headset called Project Moohan, but the company’s next big move is in the AI glasses market. According to a new report out of South Korea, Samsung is planning to unveil its first pair of smart glasses in late 2026, targeting the mass market with simplified features compared to its XR headset.
What to Expect from Samsung’s Smart Glasses
The upcoming Samsung smart glasses are expected to feature a design similar to the Ray-Ban Meta glasses, which have gained popularity for integrating smart features into a familiar eyewear form. Samsung’s glasses will reportedly include:
- Built-in microphone and speakers for hands-free communication.
- A camera for capturing content and taking photos or videos.
- An AI assistant that will enable users to make calls, send texts, control media playback, and more—all with voice commands.
These features suggest that Samsung is aiming to bring AI-powered glasses into the mainstream, providing consumers with a more streamlined, accessible version of augmented reality tech.
Samsung’s Ambitious Vision for the Future
Samsung believes that AI glasses will become the next frontier in consumer electronics, succeeding smartphones in terms of everyday use and functionality. The company’s commitment to this vision is evident, as it has been working on several internal projects related to AI glasses. Earlier this year, reports surfaced about two other AI glasses under development—Project Haean and Project Jinju—which could potentially be launched alongside Samsung’s XR headset Project Moohan.
A Bold Step into the AI Glasses Market
With these developments, Samsung is positioning itself to compete in a new and emerging market. The success of its first pair of smart glasses could set the stage for future innovations in the wearable technology space, giving Samsung an opportunity to lead in a category that could eventually surpass smartphones.
Conclusion
Samsung’s smart glasses are poised to make their debut in late 2026, with features designed to bring the convenience of AI and augmented reality to the masses. While it’s not the first company to venture into this space, Samsung’s deep expertise in consumer electronics and its ambition to revolutionize the wearable market could make this a game-changer.
As the smart glasses market begins to take shape, Samsung’s move could herald the next wave of AI-powered wearables, giving consumers a glimpse into a future where technology is seamlessly integrated into their daily lives.
