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Base price refers to the starting cost of a product—commonly a vehicle—before any optional features, upgrades, taxes, or fees are added. It includes the standard equipment and features that come with the most basic configuration of the item. In the automotive industry, the base price provides a benchmark for comparing different models or trims but does not reflect the final purchase cost, which may increase significantly with added packages, destination charges, and dealer fees. Understanding the base price helps consumers gauge affordability and determine how optional features affect total pricing.
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