CMG Records is taking massive strides in reshaping the Kenyan music scene with its innovative approach and new collaborations. The record label has shifted from the traditional musical methods to incorporating cutting-edge content creation, with a strong focus on TikTok stars like Bruno and Reenckid. This shift has allowed CMG Records to broaden its reach, with viral content that resonates deeply with fans, leading to a significant boost in the label’s profile. CMG Records Roars Again with CMB Prezzo Collaboration
The collaboration with Bruno and Reenckid has created a dynamic presence for CMG, with both TikTok heavyweights working alongside other creators to push the label’s boundaries. Their viral content has earned widespread praise, further cementing CMG’s position in the industry.
The strategic restructuring at CMG Records, led by CEO Stephen ‘Dezz’ Aoll, has allowed the label to move beyond individual projects and actively engage with iconic figures in the industry. This new direction has seen CMG expand its roster, bringing in legendary artists to create unique collaborations that showcase a blend of old and new sounds.
One of the most notable additions to CMG’s roster is the legendary rapper CMB Prezzo, who has now teamed up with the label for an exciting collaboration. Over the weekend, Prezzo hosted the CMG crew at a lavish event, bringing together artists, content creators, managers, and writers for a memorable bonding experience. Label managers Loice Mwangi and Gift Nasimiyu were present, along with top stars such as Bruno, Control Bwoy, DJ Slayer, and Kenda Risper. CMG Records Roars Again with CMB Prezzo Collaboration
The event marked a significant moment for CMG Records, as the team celebrated the beginning of their partnership with Prezzo. “This was basically us toasting to a working relationship with Prezzo. It has been a long time coming. A lot has been happening behind the scenes and we felt it was finally time to let loose and enjoy the fruits of our labor,” said Loice Mwangi.
Prezzo’s collaboration with CMG comes after the arrival of fellow rapper Kristoff, who has also made a valuable contribution to the label’s branding and musical direction. The partnership with Prezzo adds a seasoned touch to CMG’s growing team of young talent.
During the celebration, Prezzo shared his excitement about working with the CMG team, praising the dedication and talent of the younger generation of artists. “Music has always flowed in my system and getting an opportunity to work with these brilliantly gifted kids is a blessing. We have something beautiful for our fans!” he exclaimed.
The night culminated in a trip to XS Millionaires, where the CMG crew celebrated their collaboration and engaged with fans. The interaction provided a chance for feedback and the testing of new material. “It was one of those nights where you go out for a drink and also do some work,” said Nasimiyu.
The collaboration between CMB Prezzo and CMG Records is poised to make waves in the industry. With Prezzo’s seasoned skills and CMG’s fresh sound, the partnership promises to elevate the Kenyan music scene. “Kenya has to be at the forefront of this musical revolution as we fuse new and old sounds and make it as Kenyan as possible,” Prezzo concluded.
This exciting collaboration is sure to energize the Kenyan music scene and put the country at the forefront of the evolving African music movement.
