Descover Best Video Ad Networks for Publishers. Video ad networks are digital platforms that connect publishers with advertisers looking to place video ads across multiple channels. These networks facilitate the buying and selling of video ad inventory, ensuring targeted content delivery, real-time bidding, and programmatic monetization. As global video consumption rises, publishers leverage these networks to maximize eCPMs and generate sustainable revenue streams.
By 2025, video ad spending is expected to surpass $100 billion, driven by increasing demand for immersive content and the continued rise of mobile and connected TV (CTV) audiences. Whether you’re a blog, media outlet, or app publisher, video ad networks offer the tools and partnerships to turn views into income.
In-Stream vs. Out-Stream Video Ads
In-Stream Video Ads
These ads play within existing video content, such as pre-roll, mid-roll, or post-roll ads. They require publishers to have their own video inventory but often deliver higher engagement rates and CPMs.
Out-Stream Video Ads
Out-stream ads are displayed independently of video content—within articles, banners, or mobile apps. Ideal for publishers without video assets, out-stream formats ensure flexible monetization without the need for original video production.
14 Best Video Ad Networks for Publishers in 2025
1. Publift
Publift specializes in helping small and mid-sized publishers scale their video ad revenue through personalized strategies. It aggregates demand from premium networks such as Teads, Magnite, and OpenX. Publift clients report up to a 55% increase in ad revenue. The platform is user-friendly, offers a low payout threshold ($50), and includes an ad revenue calculator to project earnings.
2. Primis
Primis is a leading Video Discovery platform powering engagement for over 300 million users monthly. Its proprietary engine recommends relevant video content based on user behavior, ensuring high completion rates and monetization potential. With 4.5B impressions monetized monthly, Primis provides full publisher control over channels, categories, and keywords.
3. Facebook Audience Network (FAN)
FAN allows video monetization through in-stream ads within original publisher content. With extensive mobile reach and mid-roll/pre-roll options, it’s an excellent choice for social-first video publishers. CPMs vary by niche and geographic target, and integration requires SSP or ad server configuration.
4. AdPlayer.Pro
AdPlayer.Pro enables monetization via out-stream and in-app video ads, even without existing video inventory. It supports monetization of editorial content and provides excellent user targeting features for a seamless ad experience across devices.
5. OpenX
A major programmatic exchange supporting in-stream and out-stream formats across VAST, header bidding, and OTT. OpenX works best for publishers with their own video content and access to advanced integrations. It offers more than 50 demand-side connections and real-time campaign optimization.
6. Magnite
Formerly Rubicon Project and Telaria, Magnite is the world’s largest independent sell-side ad platform. It caters to desktop, mobile, and CTV publishers, offering AI-powered tools and video header bidding capabilities. Used by CNN, ESPN, and The Economist, it’s ideal for premium publishers.
7. SelectMedia
Best suited for publishers in Asia, SelectMedia offers flexible formats like slider playlists, sticky ads, and overlays. While it focuses on out-stream ads, its yield optimization tools and regional strength make it a valuable option for niche markets.
8. Unruly
Unruly offers access to top global DSPs and brands. Publishers can monetize content without owning video assets, making it versatile for both large and small operations. With real-time reporting and compliance with LEAN standards, Unruly focuses on user experience and viewability.
9. Verizon Media
Combining AOL and Yahoo’s advertising assets, Verizon Media delivers video ads via a self-serve platform with strong brand safety tools. It supports syndication for publishers without video content and provides scalable out-stream video formats.
10. Chocolate Platform
Ideal for mobile app developers, Chocolate Platform is focused on programmatic video ads in mobile environments. It supports 90% of its demand through in-app bids and is great for publishers heavily invested in app-based monetization.
11. AdMedia
Unique for its contextual targeting and the ability to monetize third-party videos, AdMedia is ideal for publishers without native video content. It operates similarly to Google AdSense but is limited to its own advertiser pool, which can impact bid density.
12. Teads
Teads delivers contextual video ads to over 1.9 billion users across global premium publishers. Known for mobile-first creative optimization and AI-driven targeting, Teads enhances brand lift and user engagement, whether you have your own video library or not.
13. Fyber
Fyber excels at programmatic mobile-first video formats. With real-time analytics, advanced A/B testing, and support for various ad units, it’s a favorite among app publishers and mobile-first brands looking to boost performance and retention.
14. Undertone
Undertone offers high-impact formats such as full-screen takeovers. It’s best for publishers with rich video content and a focus on premium brand engagement. CPMs are often higher, though customization is limited compared to other platforms.
Which Video Ad Network Should You Choose?
Choosing the best video ad network depends on your:
- Video content availability (in-stream vs. out-stream)
- Audience type (mobile, desktop, app, or CTV)
- Geographic target
- Control and customization needs
- Revenue expectations (CPMs, fill rate, payout thresholds)
If you need full-stack monetization and support, Publift, Magnite, and Primis are ideal. For mobile-first strategies, consider Chocolate Platform or Fyber. If you lack video content, AdPlayer.Pro, Verizon Media, or Teads can provide syndication and seamless integration.
Final Thoughts: Maximizing Video Monetization in 2025
Video ad networks are vital tools for any publisher aiming to scale revenue in 2025. As user engagement increasingly shifts to rich, interactive media, publishers must adopt innovative formats and leverage data-driven tools to thrive.
Look beyond just CPMs—consider brand safety, technical support, analytics, and ease of integration. A strong video monetization strategy requires a blend of the right partner, technology, and user experience focus.
Whether you’re a news outlet, blogger, or mobile app developer, the right video ad network can transform your content into a powerful revenue engine.
