Apple may be pressing ahead with a second version of its Vision Pro headset, despite underwhelming sales of the original. According to new reports, Apple Vision Pro 2 is expected to launch by the end of 2025, and its key components have already entered mass production, signaling a quiet but determined push toward refreshing the spatial computing device.
📦 Mass Production Underway
Sources within Apple’s supply chain suggest that panels, circuitry, and frame housings for the Vision Pro 2 are currently being manufactured. Several hardware partners have reportedly been instructed to “rush” component delivery, indicating a tighter-than-usual timeline for launch.
This move follows Apple’s earlier decision to scale down production of the first-generation Vision Pro and stop making it altogether by late 2024. While unsold inventory remains available, Apple appears to be shifting its focus toward the new model without formally discontinuing the original.
⚙️ Vision Pro 2: What’s New?
According to current rumors, the Vision Pro 2 will be an incremental upgrade, not a radical redesign. Here’s what we know:
- Design: Minimal physical changes. Expect the same form factor and display setup as the original Vision Pro.
- Performance: The biggest upgrade comes under the hood—Apple’s next-generation M5 chip is expected to power the new model, offering improved processing, graphics performance, and battery efficiency.
- Software: The device will likely launch with visionOS 2, incorporating feature enhancements to better justify the platform’s potential.
This modest refresh is being positioned as a stopgap before a more ambitious and affordable mixed reality headset—reportedly still under development—can be finalized.
📉 Vision Pro’s Market Struggles
Despite much fanfare, the original Vision Pro has struggled in the market, largely due to:
- Its high price point ($3,499)
- Limited app ecosystem
- Niche use cases
- Bulkier design compared to competitors
Apple’s decision to introduce an updated model suggests it hasn’t abandoned the category but is taking a long-term view on spatial computing, similar to its early strategies with the iPhone and Apple Watch.
🔍 Final Thoughts
The rumored Apple Vision Pro 2 may not revolutionize AR/VR hardware overnight, but it signals Apple’s commitment to refining its spatial computing ambitions. With the powerful M5 chip at its core and the lessons learned from Vision Pro 1, this update could offer smoother performance and better integration into Apple’s growing ecosystem.
Whether that will be enough to win over mainstream users remains to be seen—but for now, Apple is clearly not backing down from the mixed reality race.
