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Why alexa.com was retired and what are some of the Best Alternatives?

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In this article we look at Why alexa.com was retired and what are some of the Best Alternatives? Amazon as of May 1, 2022, has retired the Alexa.com site, the service that provides web traffic analysis. Amazon the e-commerce giant acquired Alexa in 1999 and has since provided web traffic data, global rankings, and other information on over 30 million websites.

Amazon Retires Alexa.com

For decades businesses and individuals had used Alexa to conduct an in-depth examination of web events. Alexa.com helped to show how websites stacked up against one another, SEO analytics through conducting content research, competitive analysis, keyword research, and gaining insights into web rankings.

Amazon has retired Alexa.com due to increasing competition and the cost of keeping the site operational is no longer worth the expense. Besides website owners being able to stack their properties up against competitors, they could also raise their advertising rates if their rankings were high enough.

Alexa.com’s service offered a paid subscription with SEO research analytics tools providing website statistics and rankings. Amazon first announced that it would cease Alexa.com services in December last year when it would no longer be possible to create accounts or buy subscriptions on the service. Existing subscriptions were available until May 1, 2022.

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Alexa.com Ending Will Not Affect Alexa Voice Assistant

The shutting down of alexa.com will in no way affect Alexa, Amazon’s virtual assistant technology. Alexa will continue its services where users can play audio, control their smart home, answer questions and engage with their favorite services.

Amazon’s virtual assistant Alexa is a popular virtual assistant that competes with Google Assistant, Microsoft’s Cortana, and Apple’s Siri. Alexa made its debut in 2014 on Amazon’s Echo speaker and is now available on various devices, including smartphones, smart speakers, and even smart displays. With it, users can check the weather, play their favorite music, and control smart devices in their homes with the use of voice commands.

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Quote from AMAZON Reads

We retired Alexa.com on May 1, 2022

Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.

We have been proud to serve you as customers.

Thank you sincerely,

The Alexa.com Team

I use the Alexa.com Top Sites and/or the Alexa.com Web Information Service APIs. What will happen to the APIs?

Articles in this section

Alexa.com Is Dead – Here Are some of the Best Alternatives

Alexa.com Alternatives


Ahrefs is mainly used to analyze a website’s link profile, keyword rankings, and SEO health. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that’s performed well (in terms of social shares and/or links) on a given topic. Free Website Checker – Audit & Improve Your Website – Ahrefs

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Semrush is a SaaS platform. It is often used for keyword research and online ranking data, including metrics such as search volume and cost per click. The platform also collects information about online keywords gathered from Google and Bing search engines.

Headquarters: Boston, Massachusetts, United States

Founded: August 3, 2008


Similarweb is a digital intelligence provider for enterprise and small to mid-sized business customers. The platform provides web analytics services and offers its users information on their clients’ and competitors’ web traffic and performance

CEO: Or Offer (Aug 2007–)

Founded: 2007

Headquarters: Israel

Number of employees: 1,114

Founders: Or Offer, Nir Cohen


Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. When you sign up for the free trial of Moz Pro, you’ll be given free access to a Medium plan. With the Medium plan you can set up 10 Campaigns (you can track 10 sites and 3 competitors in each Campaign) and access to Moz research tools including Keyword Explorer and Link Explorer.


Serpstat is an SEO software suite founded by Oleg Salamaha. It’s slowly evolved from a keyword research tool into a “growth hacking tool” that contains features for link building, technical SEO, PPC and more. If you’ve ever used a major SEO tool (like Moz or SEMrush) you’ll be right at home with Serptat. Serpstat is a Ukraine-based search engine optimization platform. Founded in 2013 as a keyword research tool, our company has grown to roughly 100 employees throughout Ukraine, serving 400,000 customers worldwide.


Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Ubersuggest has a feature similar to Buzzsumo, but it is 100% free. It’s called Content Ideas. All you have to do is enter in a keyword or phrase, and it will show you all of the popular blog posts that contain that term. The SEO-famous Neil Patel ostensibly charges up to $5,000 just for an initial hour-long consultation.


SpyFu is an American search analytics company based out of Scottsdale, Arizona.  Headquarters location: Scottsdale, Arizona, United States

Founded: 2005


Compare Kissmetrics To Google Analytics · Tie data to a real person · See a user’s full customer journey across devices . Kissmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business. We make it simple to get the information you need to make better product and marketing decisions. KISSmetrics can help you navigate the world of business decisions and tell you which of your adjustments are making the biggest (and most profitable) impact. Make smarter decisions. KISSmetrics makes it easier to understand where your most valuable customers are coming from. Kissmetrics is an event-driven web analytics tool for tracking individual users and for other advanced features, such as cohort analysis


Gain competitive insights, monitor rankings and get ahead in the market. Analyse all the key Google SERP features with SEO software from Authoritas.


Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers. Comscore was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as president of IRI in the mid-1990s.

Tranco List

The Tranco list sources data from multiple providers and average out rankings over a thirty-day period instead of relying on a snapshot of the list from just one day (rankings change daily.) Collects data from users who’ve installed the Alexa browser extension.


Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.

What is quantcast used for? The Quantcast Measure product helps website and app owners to understand the characteristics and demographics of the people who visit their sites and use their apps. The Quantcast Advertise product allows businesses to deliver relevant online advertising to individual users.

Website Informer

Website Informer is an ultimate tool to evaluate authority and popularity of websites you are visiting. Website Informer lets you discover important statistics behind any website while browsing through it. This widget instantly reveals a website’s traffic rank, daily visitors rate, pageviews, etc. Get Website Informer addon for free: you can make use of it in web marketing, link building, and ads partnership prospecting.


Founded in 2020, we are proud to be a self-funded, reputable, and global company on a mission to offer the best services to entrepreneurs and small online businesses. We help our clients better understand how users behave on their websites.

Watch-them-live” is a great tool! … “Watch-them-live” is a great tool that lets you see each visitor’s session on your website, delete the sessions you do not


What is Majestic SEO tool? Majestic SEO is an SEO software tool that specializes in link analysis. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. It’s 100% focused on backlinks.Majestic Site Explorer helps SEO and digital marketing professionals with Link Audit and Link Building. The backlink checker service is powered by a free version of Majestic Site Explorer.

Cisco Umbrella

Cisco Umbrella offers flexible, cloud-delivered security. It combines multiple security functions into one solution, so you can extend data protection to devices, remote users, and distributed locations anywhere. Umbrella is the easiest way to effectively protect your users everywhere in minutes.

Why is Cisco umbrella on my computer? Cisco Umbrella protects you from internet threats by using Cisco’s worldwide analytics to inform your computer when an internet connection it’s making is unsafe, and to block or abort the connection. Think of it like Google Safe Browsing, but for your whole computer.

Cloudflare Radar

You can drill down on specific countries and Cloudflare Radar will show you the change in aggregate Internet traffic seen by our network for that country. We also show an info box on the right with a snapshot of interesting data points.

The Cloudflare 100k ranking is a measure of a website or web application’s relative popularity. This ranking is calculated using a range of data that Cloudflare has about global Internet traffic patterns. The most popular website or web application, based on our ranking methodology, is ranked #1. Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers more than 10 trillion requests per month, which is nearly 10 percent of all Internet requests for more than 2.5 billion people worldwide.


SE Ranking is hands down one of the best keyword tracking tools on the market. Aside from tracking your keyword performance, you can perform website audits, check the quality of your backlinks, and even get a sneak peek into your competitor’s marketing efforts.

Internet Traffic Report

Amazon Quicksight

Amazon QuickSight is a very fast, easy-to-use, cloud-powered business analytics service that makes it easy for all employees within an organization to build visualizations, perform ad-hoc analysis, and quickly get business insights from their data, anytime, on any device.

Is QuickSight part of AWS? In a single data dashboard, QuickSight can include AWS data, third-party data, big data, spreadsheet data, SaaS data, B2B data, and more. As a fully managed cloud-based service, Amazon QuickSight provides enterprise-grade security, global availability, and built-in redundancy.

Source: SmallBizTrends

The shutdown of Alexa was announced on December 8, 2021. You can find their full release and FAQ here.

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