A well-placed QR code helps close the gap and quickly unpack information. According to a 2021 Pew Research study, 85 percent of Americans own a smartphone, meaning that virtually every kind of person already has QR code scanning capabilities in the palm of their hand. Integrating QR codes into marketing strategies presents an array of benefits.
QR codes that take people to web pages they weren’t expecting, or forms they don’t want to fill out, won’t help your business. When implemented well, QR codes are an excellent source of touchpoint browsing, simplifying the action you want the customer to take. QR codes can lead to coupons and special promotions, make buying items a breeze, and even eliminate the need for users to download apps. These codes can also facilitate connecting on social media, leaving reviews, and consolidating long URLs, making what could be a convoluted process quick and easy.
