Twitch Affiliate Program Review

Twitch Affiliate Program Review. Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and “in real life” streams. Twitch is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv. Content on the site can be viewed either live or via video on demand. The games shown on Twitch’s current homepage are listed according to audience preference and include genres such as real-time strategy games (RTS), fighting games, racing games, and first-person shooters.

The popularity of Twitch eclipsed that of its general-interest counterpart. In October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth-largest source of peak Internet traffic in the United States. At the same time, Justin.tv’s parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. That month, the service was acquired by Amazon for US$970 million, which later led to the introduction of synergies with the company’s subscription service Amazon Prime. Twitch acquired Curse LLC in 2016, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.

By 2015, Twitch had more than 100 million viewers per month. In 2017, Twitch remained the leading live streaming video service for video games in the US, and had an advantage over YouTube Gaming, which shut down its standalone app in May 2019. As of February 2020, it had 3 million broadcasters monthly and 15 million daily active users, with 1.4 million average concurrent users. As of May 2018, Twitch had over 27,000 partner channels.

Affiliate Eligibility

The criteria for Affiliates is likely to change as we develop the program. At launch we invited non partnered broadcasters who have:

At least 500 total minutes broadcast in the last 30 days
At least 7 unique broadcast days in the last 30 days
An average of 3 concurrent viewers or more over the last 30 days
At least 50 Followers

Within a few weeks after your channel becomes eligible, you will be invited via email and in the Notification Area in the upper right corner of twitch.tv.

Twitch Affiliate Program:

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Becoming an Affiliate

Once you have been invited and you have clicked “Get Started”, it will take you to the Preferences tab of your Creator Dashboard where you can complete a short process to begin monetizing your channel with Bits.

Two-factor authentication is required to complete the onboarding process.

Step 1: You will provide basic, general information to be registered into the program.
Step 2: Sign the Twitch Affiliate Agreement, agreeing to the terms of the program.
Step 3: Provide Amazon your tax information by completing both the Royalty and Service Tax Interviews (TIMS).
Step 4: Tell us where to send your payments by completing the Tipalti form.

Payment methods:

Direct Deposit to bank account
Wire
PayPal
Check
Hold Payments (Held while waiting for Affiliate to specify new payout information)

Once you have completed the above steps, you will be a Twitch Affiliate. You can read more about payouts here.

As soon as you become an affiliate, your viewers will automatically start earning Channel Points. You can edit your program on the Creator Dashboard. Select the Hamburger menu icon, then Community, then Channel Points in your Dashboard Settings. You can read more about channel points here.

Earning Revenue

The Affiliate Program:

Earn a 5% revenue share of the purchases that originate from your channel pages or by accepting subscriptions from your viewers.

Affiliates can earn on Twitch by accepting subscriptions from their viewers. Affiliates will have access to all subscription options: $4.99, $9.99, $24.99, and the Twitch Prime free subscription.

Affiliates also get one global subscriber emote for all subscribers, with the options of adding two additional for $9.99 and $24.99 subscribers.

Affiliates can also earn revenue from the sale of games or in-game items on Twitch. When streamers play any game on stream that is available for sale or has in-game items for sale on Twitch, a purchase offer appears on the channel page below the video window.

Affiliates earn a 5% revenue share of the purchases that originate from their channel pages. Viewers who buy not only help support Affiliates, but will also be rewarded with a Twitch Crate for any purchase of $4.99 or more.

The Twitch Affiliate Program puts qualified streamers one step closer toward the dream of making a living from their passions. Twitch Affiliates can start earning income on Twitch while they build their audience and work toward the coveted status of Twitch Partner.

Affiliates can earn revenue from Subscribers, Ads, and Bits.

Subscriptions for Affiliates

Affiliates can have subscribers to start earning revenue on their channels.

To learn more about Subs for Affiliates and the Emoticon slots it comes with, read this article.

Cheering (with Bits) for Affiliates

Affiliates can use Bits to start earning revenue on their channels. They will receive 1 cent per Bit used to Cheer in their channel, same as Partners do, and will have access to all Cheering settings and features with the exception of Partner Custom Cheermotes. Affiliates will be able to track revenue from Bits on the Revenue tab of their Dashboard.

To learn more about Cheering with Bits, read this article.

Advertising revenue share for Affiliates

Affiliates earn a share of the revenue generated from any video ads played on their channel. Affiliates can determine the length and frequency of mid-roll ad breaks through their dashboard.