The original Fifa world cup trophy is in Kenya and being viewed today 27th May at the KICC.. The plane carrying the coveted trophy touched down on Thursday morning accompanied by Brazilian football coach, Juliano Belletti, who was part of the team that lifted the trophy in 2002.
Belletti is currently an assistant coach of Brazilian side Cruzeiro and formerly played for Villareal, Barcelona, and Chelsea. Fifa world cup trophy is in Kenya
“We are very excited to not only host the Fifa World Cup trophy but also one of the greatest footballers of all time and a football legend who played for key teams in Europe,” said Isabel Kariuki, Frontline Marketing Director, Coca-Cola East, and Central Africa Franchise.
The Trophy lands at the JKIA today and it will then move to State House where it will be officially received by H.E President Uhuru Kenyatta who will hoist it on behalf of Kenyans.
While on its tour, The FIFA World Cup will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030.
For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup, inspiring fans across the world through exclusive consumer experiences.
Coca-Cola will host a consumer and public viewing of the trophy at the KICC all day on Friday 27th, where invited guests and the public will get a chance to view it and take a photo with it.
The trophy will be in Kenya on May 26th and 27th before moving to South Africa where football fans will get to view it from May 28th to 30th. It will then return to Tanzania, where it will be on display between May 31st and June 1st.
The FIFA World Cup Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour.
The trophy arrives in Kenya at a time when the country is currently under suspension by FIFA with the visit considered a show of good relationship between the country and the World body as they both work to get the suspension lifted
“Juliano is no doubt among the world-renowned players and football fans in Kenya can brace themselves for an experience of a lifetime when the trophy lands on the 26th of this month,”
“By bringing Juliano Belletti here together with the Fifa World Cup trophy, we are hoping to inspire the next generation of footballers and hope that they can learn from his experience,” she added.
