Safaricom, in partnership with Standard Investment Bank and ALA Capital Limited, has officially launched the Ziidi Money Market Fund (MMF), an innovative platform that provides customers with a simple, faster, and smarter way to invest and grow their wealth. Leveraging the widely-used M-PESA platform, Ziidi MMF aims to make investments more accessible to all Kenyans.
What is Ziidi MMF?
Ziidi MMF is a unit trust that allows customers to earn daily interest by investing funds directly from their M-PESA wallets into the Ziidi account. The interest accrued is automatically added to the wallet, ensuring consistent growth and added value for investors.
Since its public rollout in December 2024, Ziidi MMF has gained significant traction, attracting over 450,000 customers and accumulating Ksh 2.85 billion in assets under management. Regulated by the Capital Markets Authority (CMA), the fund is managed by professional fund managers, ensuring transparency and reliability.
Why Choose Ziidi MMF?
The launch of Ziidi MMF by Safaricom is a strong commitment to enhancing financial inclusion in Kenya. The platform simplifies the investment process, making it accessible to anyone with an M-PESA account. With no maximum investment limit and a minimum starting investment of just Ksh 100, Ziidi MMF makes it easy for everyone to participate in wealth creation.
Key features of Ziidi MMF include:
- Daily Interest Visibility: Track your earned interest daily for transparency.
- Free Transactions: Deposits and withdrawals between Ziidi and M-PESA wallets are free of charge.
- Flexibility: Lock your funds to avoid unplanned withdrawals or access your money at any time, based on your financial needs.
- Cost-Effectiveness: A 2% annual management fee is applied, with interest rates displayed net of this fee.
How to Start Investing with Ziidi MMF
Joining Ziidi MMF is quick and easy. M-PESA users can opt-in through the M-PESA App or USSD:
Via the M-PESA App:
- Download the M-PESA App from your app store.
- Log in and navigate to the “Grow” tab.
- Select the Ziidi icon to create an account and start investing.
Via USSD:
- Dial *334# on your phone.
- Select “Financial Services”.
- Choose “Ziidi” and follow the prompts to activate your account.
Conclusion
Ziidi MMF is a game-changing investment opportunity for M-PESA users, offering a simple, secure, and efficient way to grow wealth. Whether you’re saving for future goals, managing your finances, or simply exploring new investment options, Ziidi MMF makes it easy to get started with as little as Ksh 100. Invest today and be part of a financial revolution that empowers Kenyans to achieve wealth creation on their own terms.
