This article we look at The best Advertising Agencies in Uganda. Advertising is an important tool of promotion. Advertisement is a non-personal presentation of an idea or a product (where as personal selling or salesmanship help in personal promotional.) Advertisement supplements personal selling to a great extent. Advertising has, acquired great importance in the modern era characterized by tough competition in the market and fast changes in technology, and fashion and taste customers.
I hope this list will help start-ups and established businesses find an adequate guide on choosing the right advertising agency in Kenya for their business.
Objectives of Advertising
The fundamental purpose of advertising is to sell something – a product, a service or an idea. In addition to this general objective, advertising is also used by the modern business enterprises for certain specific objectives which are listed below :
- To introduce a new product by creating interest for it among the prospective customers.
- To support personal selling programme. Advertising maybe used to open customers’ doors for salesman.
- To reach people inaccessible to salesman.
- To enter a new market or attract a new group of customers.
- To light competition in the market and to increase the sales as seen in the fierce competition between Coke and Pepsi.
- To enhance the goodwill of the enterprise by promising better quality products and services.
- To improve dealer relations. Advertising supports the dealers in selling he product. Dealers are attracted towards a product which is advertised effectively.
- To warn the public against imitation of an enterprise’s products.
Functions of Advertising
Advertising has become an essential marketing activity in the modern era of large scale production and serve competition in the market. It performs the following functions:
- Promotion of Sales. It promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning new customers both in the national as wet] as in the international markets.
- Introduction of New Product. It helps the introduction of new products in the market. A business enterprise can introduce itself and its product to the public through advertising. A new enterprise can’t make an impact on the prospective customers without the help of advertising. Advertising enables quick publicity in the market.
- Creation of Good Public Image. It builds up the reputation of the advertiser. Advertising enables a business firm to communicate its achievements in an effort to satisfy the customers’ needs. This increases the goodwill and reputation of the firm which is necessary to fight against competition in the market.
- Mass Production. Advertising facilitates large-scale production. Advertising encourages production of goods in large-scale because the business firm knows that it will be able to sell on large-scale with the help of advertising. Mass production reduces the cost of production per unit by the economical use of various factors of production.
- Research. Advertising stimulates research and development activities. Advertising has become a competitive marketing activity. Every firm tries to differentiate its product from the substitutes available in the market through advertising. This compels every business firm to do more and more research to find new products and their new uses. If a firm does not engage in research and development activities, it will be out of the market in the near future.
- Education of People. Advertising educate the people about new products and their uses. Advertising message about the utility of a product enables the people to widen their knowledge. It is advertising which has helped people in adopting new ways of life and giving-up old habits. It has contributed a lot towards the betterment of the standard of living of the society.
- Support to Press. Advertising provides an important source of revenue to the publishers and magazines. It enables to increase the circulation of their publication by selling them at lower rates. People are also benefited because they get publications at cheaper rates. Advertising is also a source of revenue for TV network.
Here is a List of The best Advertising Agencies in Uganda
Address: 3rd Floor, Rashida towers, Mabua Rd, Kampala, Uganda
Phone: +256 200 504700
VAITO UGANDA LTD
Address: Nkrumah Rd, Kampala, Uganda
Phone: +256 783 694161
Blu Flamingo Uganda
Address: M445 Stretcher Rd, Kampala, Uganda
Phone: +256 31 2517325
The New Vision Uganda
Address: Plot 19, 21 First St, Kampala, Uganda
Phone: +256 41 4337000
Address: Plot 90, Kanjokya house, Kanjokya St, Kampala, Uganda
Phone: +256 206 300885
Address: Plot 153 Mutesa II Rd, Kampala, Uganda
Phone: +256 704 733492
Address: Victoria Office Park Block E, 2nd Floor Plot 6-9, Old Kira Road, Okot Close, Kampala, Uganda
Phone: +256 200 909559
Kweli Designs Limited
Located in: Cham Towers
Address: Cham Towers, Level B1 Room 225, Kampala Road, Kampala, Uganda
Phone: +256 772 937251
Address: 482 Spine Rd, Kampala, Uganda
Phone: +256 39 3517350
Sukri Advertising (U) Ltd.
Address: Muwuliriza Rd, Kampala, Uganda
Phone: +256 786 205205
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