List of Advertising/Marketing Agencies in Vihiga

What Is Marketing and Why Is It Important?

Marketing is a business practice that involves identifying, predicting and meeting customer needs. Effective marketing strategies help businesses isolate how best to serve their client base, while maximizing revenue at the same time. In business-to-consumer (B2C) marketing, marketing efforts are directed toward consumers. In business-to-business (B2B) marketing, marketing efforts are directed toward other businesses.

In both B2C and B2B efforts, there are several important factors to consider when developing a marketing strategy. More specifically, savvy marketers will evaluate:

Orientation — Marketing orientation refers to the guiding principles of the business itself, often referred to as business philosophy or corporate culture. Typically, organizations will decide to orient around product, sales, production or marketing.
Mix — The marketing mix functions as a decision-making guide for a company’s marketing efforts. A modern marketing mix will usually focus on the four Cs: client/customer, cost, convenience and communication.
Environment — The marketing environment refers to every factor that could impact a company in the execution of marketing strategy or decision-making. In this vein, companies should consider the internal environment within their organization. External factors—such as macro and micro environments—are also important to consider.
Market — The target market refers to the characteristics of a company’s ideal client case. Research and segmentation efforts can help isolate the geographic and demographic factors that will help a company market and sell its products or services.

After a careful evaluation of the orientation, mix, environment and market, it is possible to assess the costs and benefits of various marketing methods and strategies. This part of the planning process is vitally important, as there are many different ways a business can engage in marketing efforts.

Today, several common types of marketing include:

Digital Marketing — Digital marketing refers to application of marketing strategies to electronic communication devices, such as computers or smartphones. Digital marketing strategies often leverage search engines, email, websites, blogs and other techniques to reach customers.
Social Media Marketing — A subset of digital marketing, social media marketing uses social platforms such as Facebook or Twitter to reach potential clients. This style of marketing allows companies to take advantage of earned media from individuals outside of their organization. An evolving part of social media marketing is influencer marketing, where popular users are compensated for promoting a company’s products or services.
Global Marketing — Between globalization and the internet, some of the world’s largest companies have developed global brands. Accordingly, global marketing enables these companies to employ a unified strategy to reach customers at the local, regional, national and international levels at the same time.
Relationship Marketing — Relationship marketing eschews invasive strategies such as commercials or ads and relies on customer happiness instead. Relying on strategies that help retain and satisfy customers, relationship marketing strives to establish a long-time and loyal client base.
Brand Management — Brand management attempts to create a bond between customer and a particular company’s brand. To do so, it is necessary to evaluate a company’s products or services as well as logo, design, packaging and other elements. Brand management also assesses aspects of the target market, direct competition and existing customer relationships.
Product Development — Product development is the process of transforming a business opportunity into a sellable product or service. Development can occur with existing products or new products. Successful product development involves many marketing concepts, including identification of client needs as well as market research and analysis.

There are countless benefits to a successful advertising campaign.

In common practice, businesses can leverage advertising to:

Educate customers on the nature of products or services
Convince customers that products or services are superior
Improve customer perception of brand or culture
Generate customer need or want for products or services
Exhibit new applications for products or services
Publicize new products or services to potential customers
Attract new customers to purchase products or services
Retain the existing customer base

List of Advertising/Marketing Agencies in Vihiga

Magharibi INK

Coordinate: 0.0750160002964, 34.7197151184
Phone: 0776361795 (magharibi-ink.business.site/)

Davom Agencies

Luanda-Ekwanda Rd, Mtandao site, Luanda, Kenya
Coordinate: 0.307706219598, 34.0585887922
Phone: 254726445457

HABSRISE DIGITECH

Address: Kisumu – Kakamega Highway, Mbale Town, Maragoli, Kenya

Phone: +254 110 645704

ONLINE NETWORK MARKETING

Advertising agency in Kenya

Address: Eshiakhulo, Shianda, Kenya

Phone: +254 705 083605

Pataqash technologies

Address: Ambwere Plaza, fraha, Kenya

Phone: +254 701 071152

Appointments: pataqashtechnologies01.net

SilahTap Marketing

Address: Bungoma, Kenya

Phone: +254 725 469680

The Bam Creative

Graphic designer in Majengo, Kenya. “The Bam Creative, A branding company that listens to customer and implements needs. for all your Banners, stickers, Programs, Magazines, Wrist bands, Polos, Branded tea mugs, Water bottles, Diaries, Note books, Branded T shirts and anything you can imagine that needs branding. We are here for you. Karibu. Welcome”

Address: Door 101, 1st Floor, Majengo Fika House Close to Kobole Supermarket, Majengo, Kenya

Phone: +254 721 379024