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How to create Social media buttons for Instagram. Instagram (commonly abbreviated to IG or Insta) is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a personal feed.
The most common types of social media buttons offer share, like, and follow functions. Each serves a different purpose, and the ways they work vary somewhat among networks. But each type generally does what its name implies:
Share buttons allow users to share your content with friends and followers
Like buttons allow them to give your content a virtual thumbs-up
Follow buttons will subscribe them to your updates on the specified social network
Instagram does not offer Share or Like buttons—which makes sense, since the nature of Instagram as a mobile photo- and video-sharing platform means it’s not really suited to liking and sharing web content.
Instead, Instagram used to offer badges that you could use to send people from your website directly to your Instagram feed, but those badges are no longer available. Changes to the Instagram API have also made it difficult for third-party providers to create functional Instagram buttons and badges.
That means you’re left with very few options in terms of social sharing buttons for Instagram. But there is one workaround, and it’s a simple one: embed an Instagram post.
In addition to the photo, the embedded post includes an active follow button that allows users to follow your account without leaving your website. You could even post a photo to Instagram that you’ll use specifically for this purpose—some kind of evergreen post that highlights the value of your Instagram account.
Or you could create an Instagram post that directly relates to the content on a specific page. You obviously won’t want to do this on all of your web pages, but embedding a relevant Instagram photo can be a great option in blog posts.
How to embed an Instagram post with a follow button
Navigate to the specific post you want to embed, or go to your Instagram profile and scroll back to find a relevant choice
Click on the post
Click on the more button (…) at the bottom right
Choose whether you want to include the caption and then click Copy Embed Code
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