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How to create an Instagram carousel . Instagram’s image-driven platform is what makes it stand out from other social media sites. This is one of the reasons for the huge draw of brands and influencers looking to showcase their products or collaborations!
But what happens when one regular post just isn’t enough – and you have more content to share? Meet the carousel Instagram post, a multi-image slideshow right on your feed!
Whether you want to add some variety to your Instagram account, increase engagement rates, or showcase a new collection, Instagram carousel posts might be the answer. And you have options!
Editor’s note: According to a Facebook company spokesperson, the issue described below with the iOS carousel feature is attributable to a bug: “We’re aware that some people are having trouble accessing the ‘Select Multiple’ photos feature in Instagram due to a bug in the latest iOS update and are working on a solution.”
Whenever we use an app continuously, any change to the UI of that app can cause stress — and during these stressful times, who needs more? For example, in a recent update, Instagram tweaked the way it asks its users to create carousels (groups of up to 10 photos or videos that rotate through a single post), and this is apparently causing a bit of confusion.
If you’d prefer some text instructions on how to navigate the change, here you go:
In your Instagram app (iOS or Android), select the “Add Post” icon (the plus icon on the top line)
You’ll see a selection of your photos. You can change the source of your photos if you wish by clicking on the source name (Recents, Videos, etc.) and then choosing a different one.
Press and hold the first photo or video you want to include in your carousel until the number 1 appears in the corner of the photo.
If you’re using Android, there will be a “Select Multiple” icon above your photo gallery. If you want, you can perform the same task by tapping on the first image you want to include, and then tapping on the “Select Multiple” icon. (The iOS version doesn’t include that icon, so you’re stuck with “press and hold.”)
Continue to select the images you want to include. They will be numbered in the order in which you select them. In order to change the order, you’ll have to tap on the numbers on the images you want to re-order, and then add them back in their correct order.
Once you’ve got all your photos selected and in the correct order, choose the “Next” arrow in the top right
Now you can edit or apply a filter to one or all of your photos. You can then go on to the final “New Post” screen that lets you write a caption, tag people, post to Facebook, Twitter, Tumblr, etc.
What Is a Carousel Post?
Before you can start using them, you need to define carousel posts. Officially called “multiple-image posts” by Instagram, these are posts that feature up to 10 photos or videos (or a combination) that followers can swipe through.
Should I Use a Carousel on Instagram? Do’s and Don’ts
While carousel posts can be a great tool, they aren’t the right choice for every situation. That’s why it’s a good idea to understand the do’s and don’ts of multi-image posts ahead of time.
DO: Use a carousel post to showcase a collection of similar photos or related Instagram content to avoid overwhelming your feed with individual posts.
DO: Use carousel posts on your feed or in ads when you have a variety of products or services to offer followers.
DO: Use a carousel to tell a story through images or videos.
DON’T: Use a carousel if your message would be better communicated in a single image or video and caption.
How to Create a Carousel in Instagram Feed
When you’ve taken a series of photos or videos of new products or have some reviews or features that you’d like to share with followers, creating a carousel post will allow you to share them together
But creating an Instagram feed carousel is a different process from your typical post. To do so, use the following steps:
Open your Instagram app and tap Add Post.
In the bottom right corner of the app, click Multiple-Image Post.
You can select up to 10 images or videos to include. Make sure to select them in the order that you would like them to be posted.
Swipe to look through the images that you have selected. You can tap the overlapping circles to edit or add filters to each individual photo.
When you’re finished with your edits, tap Next.
Write your caption and add any tags you’d like to include. Then, tap Share to make your post go live.
How to Create Instagram Carousel Ads
While not all Instagram carousel posts are ads, they do make excellent marketing tools! Especially for creating lookbooks of products that you’re selling on the platform or to showcase multiple reviews at once
Instagram’s potential advertising reach is 849.3 million users. Tools like carousel ad posts help you make the most of that reach!
You can set your target audience and goals for each individual post. This allows you to maximize the impact of your carousel ads.
Before you can create Instagram carousel ads, you’ll need to have a Facebook Business Account. Once you have an account, you’ll need to set up Facebook Ads Manager as well. Once both are set up, follow these steps to create your first Instagram carousel ad.
From Ads Manager: follow the steps to Create a Campaign, (goals + target audiences)
In the Ad section, under Format, select Carousel.
Select Instagram Feed from the formatting toolbar.
Upload your images or videos. You can also add a headline, description, and website URL ad this stage.
Review your placement and tracking and confirm your Ad.
Simply upload your carousel hero image to drafts, and then click to upload each additional image. Drag and drop them to check the order, and schedule for the best time!
When it’s time to post, you’ll receive a push notification with all your images in order and your caption saved.
You can simply select and post your new creation! Want to try it for yourself? Sign up for a – no credit card required! 💳
Whether you want to showcase your latest collection or sell more on Instagram, we can help you make the most of your Instagram marketing.
Easy-peasy — until, of course, the next time Instagram decides to alter its interface…
Update May 21st, 2021, 5:10PM ET: Added a statement from Facebook explaining that the issue with the IOS version of Instagram is due to a bug.
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