This is a list of the best digital marketing training schools in Kenya. Digital marketing is one of the most marketable IT courses in Kenya.
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Inbound marketing versus digital marketing
Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.
Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.
On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more.
The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.
Why is digital marketing important?
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Here is a List Of Best Digital Marketing Training Schools In Kenya
Talanta Institute(Media School)
Address: Thika Road, Opposite Garden City Mall Blessed House
Phone: 0734 777778
Africa Digital Media Institute – ADMI Africa
Located in: Caxton House
Address: Caxton House, 25, Kenyatta Avenue
Phone: 0706 349696
OraDMT – Digital Marketing Training Kenya
Located in: TRV Office Plaza
Address: TRV Office Plaza, 7th Floor Muthithi Rd, Nairobi
Phone: 0745 564273
MM Digital Marketing Courses Training Centre Nairobi, Kenya | Web Development Course, Graphic design training
Address: Westlands Commercial Centre, Ring road parklands Old Block, 2nd Floor, Right wing , Suite 4 Opposite Kenrail Towers, just after Ananas Centre
Phone: 0710 573708
Simon Page College of Marketing
Location: 16th Floor, ABSA Towers, Market Street, Nairobi.
Phone: 0724 146 609.
Edulink International College
Location: 2nd Floor, Prosperity House, Westlands.
Phone: 0791 365 068/ 0702 684 392.
Location: Kenya House Complex, 2nd Floor, Koinange Street, Nairobi.
Phone: 0728 456 781/ 0712 369 902.
Pitman Training Kenya
Location: 4th Floor, Corner Plaza, Parklands Road.
Phone: 0743 144 753.
Location: Kenya House Complex, Koinange Street, Nairobi.
Contact: 0714 444 045.
Location: Kasarani, Off Thika Road.
Phone: 0748 042 498.
Address: Ngong Ln, Nairobi
Phone: 0712 293878
MOI INSTITUTE OF TECHNOLOGY
Address: Suna Central
Phone: 0722 693735
Regional Institute Of Business Management
Address: Riakworo, Mwongori Nyaronge Rd, Nairobi
Phone: 0729 292112
Indepth Research Institute (IRES)
Address: Kiambu Road Tala, Road, Nairobi
Phone: 0715 077817
Vera Beauty And Fashion College – Nairobi
Address: Tom Mboya St, Nairobi
Phone: 0725 923550 0️⃣7️⃣1️⃣8️⃣7️⃣1️⃣1️⃣7️⃣1️⃣8️⃣
Kisumu Institute of Community Development Training
Address: 6476-40103 Kisumu KE
Phone: 0722 561597
KIPS Technical College
Address: Tom Mboya St, Nairobi
Phone: 0720 813113
Ekerubo Gietai Technical Training Institute
Phone: 0723 832618
NIBS-[Nairobi Institute of Business Studies] NAIROBI CAMPUS
Address: Aghro House, 08 Moi Ave, Nairobi
Phone: 0721 107701