A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. List of Top digital marketing experts
Digital Marketing Specialist Duties and Responsibilities
Digital Marketing Specialists should compare your company’s advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products. Duties will often include the following:
- Research advertising trends
- Research competitors’ pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
What Does a Digital Marketing Specialist Do?
Digital Marketing Specialists typically work for marketing firms and corporations to provide creative solutions for brands. They work closely with the marketing department to determine unique ways to spread awareness about their company and drive product sales. Their job is to review market trends and identify one or target audiences to establish a direction for their campaigns. They may also pull data from email lists, advertisements and digital content to determine the levels of engagement each received.
Digital Marketing Specialist Skills and Qualifications
Digital Marketing Specialists should have a bachelor’s degree in Marketing, Business, English or other fields that enhance their ability to create original content relevant to promoting your business’s products and services. They should also have previous sales and customer service experience, in order to understand how to appeal to different audiences and seek to expand your customer base. They should have experience navigating social media such as Facebook and Instagram and understand how keywords boost marketing effectiveness. Their organizational skills can help them keep track of your company’s promotional needs and compliance requirements while producing appealing ad copy according to your specifications. Key skills include:
- Business Savvy
- Research Ability
- Digital Literacy
- Organized Work Habits
- Composition of Sales Products
- Bachelor’s Degree Related to Marketing, Business or English
Digital Marketing Specialist Salary Expectations
According to Indeed, the average Digital Marketing Specialist in the U.S. makes $60,227. This average includes three years’ worth of salary data submitted by Indeed site users who held this position. The 5,970 different salaries submitted in this period ranged from a low of $14,000 per year to a maximum of a $148,000 annual salary for those with this job title. Digital Marketers still in college may seek internships, while those who have recently graduated may accept a lower salary because they enter the field with little experience. Those IT-savvy marketing individuals who can train entry-level employees and manage projects will earn top dollar, as will those who live in higher cost-of-living spots in the U.S.
Digital Marketing Specialist Education and Training Requirements
Digital Marketing Specialists should have at least a bachelor’s degree. Preferably, their degree will allow them to enter the content-creation field with business savvy and an idea of sales techniques, as well as a working knowledge of English composition, digital resources and content-creation software. They should know how to organize themselves and keep track of competitors’ products and sales points. Research experience acquired in the course of a college education can help.
Digital Marketing Specialist Experience Requirements
An excellent Digital Marketing Specialist will have had previous experience researching and promoting products and services online via blogs, social media and website content. They will have handled email campaigns and done a wide range of sales-related research and writing. They will understand how to mesh well with a team, train and supervise subordinates or freelancers and organize large digital sales projects. Depending on experience, a digital marketer could lead your business’s advertising program or join a team of writers in a junior position
What is the difference between a Digital Marketing Specialist and an SEO Specialist?
The difference between a Digital Marketing Specialist and an SEO Specialist is that Digital Marketing Specialists have a much broader range of job responsibilities, one of which may include the creation of SEO-optimized content. In contrast, SEO Specialists focus solely on helping businesses and individuals optimize their websites and other forms of web content like social media posts, blogs and articles.
What are the daily duties of a Digital Marketing Specialist?
On an average day, Digital Marketing Specialists start by reviewing campaign data from the previous day. They organize data that highlights how consumers interact with different elements of the campaign. They record the number of views an advertisement received and discover how many people clicked on, read and shared blog posts or tutorial videos.
Throughout the day, they participate in collaborative meetings with other Digital Marketing Specialists and members of the advertising or sales teams. They give presentations that highlight the current state of a campaign and suggest the best way to move forward. They reply to emails and work on creating content like infographics and blog posts to attract organic leads to their marketing funnel.
What makes a good Digital Marketing Specialist?
A good Digital Marketing Specialist has an innovative mindset that allows them to come up with creative ideas for marketing campaigns and brand initiatives. They demonstrate expert knowledge in consumer behaviors and continuously monitor market trends to anticipate changes to their industry.
A good Digital Marketing Specialist should have the ability to contribute to areas like graphic design and content writing to help enhance their company’s brand and overall image. Digital Marketing Specialists should also have a team-driven mindset. This ensures accountability as they understand how their job affects the work of other team members. It also ensures that they support the ideas of their teammates and help them achieve the goals they envision.
Who does a Digital Marketing Specialist report to?
A Digital Marketing Specialist typically reports to a Digital Marketing Manager. These professionals oversee the digital marketing team and assign them to particular tasks or projects. Digital Marketing Specialists may also report to the Marketing Director of Vice President of Marketing in the absence of a Digital Marketing Manager role.
Here is a List of Top digital marketing experts
Neil Patel
Rand Fishkin
Jay Baer
Her is a 7th-generation entrepreneur. Author of 6 best-selling books on customer experience and digital marketing. Founder of 5 multi-million dollar companies. Advisor to the world’s most iconic brands.
Gary Vaynerchuk
Gary Vaynerchuk, commonly known as Gary Vee, is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.
Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes.
Mari Smith
Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. Forbes described Mari as, “…the preeminent Facebook expert.
Joe Pulizzi
Joe Pulizzi is one of the world’s top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World
Ryan Deiss
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.”
Seth Godin
Seth W. Godin is an American author and former dot com business executive. Seth Godin (10 July 1960) is an American author, businessman, marketer, and public speaker. The American is also considered to be the ultimate entrepreneur. Seth Godin is the author of 17 books, including a series of ten children’s books with the name ‘Worlds of Power’. He also posts a daily blog.
Joanna Wiebe
Joanna Wiebe (@copyhackers) / Twitter. The original conversion copywriter and creator of Copyhackers. Joanna Wiebe is from Vancouver Island, Canada. She studied creative writing at the University of Alberta, during which time she twice won the James Patrick Folinsbee prize in creative writing, won the Godfrey Prize and was published in the literary journal Fait Accomplit.
Shama Hyder
Shama Hyder is the founder & CEO of Zen Media, an award-winning marketing & PR agency for tech-driven b2b firms. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com.
Darren Rowse
Darren Rowse is an Australian blogger, speaker, consultant and founder of several blogs and blog networks, including ProBlogger.net and digital-photography-school.com. He lives in Melbourne, Australia.
Neal Schaffer
named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA™ in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award–winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN
Guy Kawasaki
Guy Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
Tim Ferriss
Timothy Ferriss is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He became well-known through his “4-Hour” self-help book series including the 4-Hour Work Week, the 4-Hour Body, and the 4-Hour Chef, that focused on lifestyle optimizations, but he has since reconsidered this approach.
Brian Clark
Brian Robert Clark was a British playwright and screenwriter, best known for his play Whose Life Is It Anyway?, which he later adapted into a screenplay.
Mike Allton
Mike Allton is a virtual event strategist at The Social Media Hat & Head of Strategic Partnerships at Agorapulse. He hosts The Virtual Event Strategist Podcast and he is the co-author of The Ultimate Guide to Social Media Marketing with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow.
Mark Schaefer
Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.
Ann Smarty
Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into internet marketing for 10 years. She is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Biz Trends and Mashable.
Avinash Kaushik
- The author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
(100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya.) - The Digital Marketing Evangelist for Google
(Simplify Complex Marketing) - The Co-Founder and Chief Education Officer for Market Motive
(Online marketing education, on demand, high quality, fresh, every day!)
Andy Crestodina
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 48-person digital agency in Chicago. Over the past 21+ years, Andy has provided digital strategy to more than a thousand businesses.
John Rampton
I grew up in Salt Lake City, Utah. I’ve been an entrepreneur my whole life. In 2006 I was working at a construction site trying to pay for college when I was run over by a large skidster. It snapped my left leg in half and pretty much crushed my dreams of walking again. Over the next 12 months I was confined to only my bed being sponge-bathed. I had 3 surgeries and was told that I would never walk again.
In 2007 I began an experimental treatment to have stem-cells injected into my leg to regrow the bone. Over the next 6 months I learned how to walk again by walking in the deep end of the pool and moving my way to the shallow end. This is something I feared that I would never do again, but I was determined to try everything possible to beat my odds.
Brian Solis
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.
Brian Dean
Brian’s SEO knowledge is insane. If you want higher rankings, you need to read his stuff – he’s the Unicorn among a sea of donkey SEOs.. Backlinko is one of the most authoritative SEO blogs on the Internet. It has very detailed case studies and step-by-step tutorials, which will be invaluable to anybody trying to boost their rankings in Google. You can unlock even more valuable content by joining the email newsletter.
Scott Stratten
Marketing strategist, keynote speaker, university educator, and bestselling author of “Marketing Rebellion,” and “Cumulative Advantage.” Knoxville Metropolita
Eric Siu
Eric Siu is an investor, founder and advisor to companies. He is the Chairman of digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce.
Barry Schwartz
Barry Schwartz is a blogger who writes about search engines and search engine marketing. Schwartz is the founder and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing.
