Jackson Ngechu Makini, better known by his stage name CMB Prezzo, is a household name in Kenya’s music scene, renowned not just for his music but also for his extravagant lifestyle and larger-than-life persona. Prezzo’s journey from the streets of Eastleigh to becoming one of East Africa’s biggest celebrities is a testament to his talent, ambition, and ability to remain relevant in an ever-changing industry.
The Early Years: A Star in the Making
Born and raised in Nairobi, Prezzo’s love for music began in the late 1990s, but it wasn’t until the early 2000s that he truly made his mark. His debut album, “Naleta Action”, released in 2004, was a game-changer for Kenyan music. The album featured hit tracks like Naleta Action, Let’s Get Down, Mahangaiko, Leo ni Leo, Mimi na Wewe, and Mafans, among others. What made this album unique was the inclusion of his own mother, who sang a few lines in one of the songs—highlighting how deeply personal and close-to-heart his music journey was.
Prezzo’s Cash Money Brothers (CMB) crew, formed with Nazizi and the late Feroze Hirji (Nazizi’s brother), was one of the pioneering forces in the early 2000s Kenyan hip-hop scene. Their collaboration brought forth smash singles that dominated local radio, catapulting Prezzo into the spotlight. Despite fierce competition from other musical powerhouses like Ogopa Deejays and Calif Records, Prezzo’s music and unique persona made him stand out.
The Flashy Lifestyle and Love for the Spotlight
One of the aspects that truly set Prezzo apart from other artists in the industry was his flashy and flamboyant lifestyle. He became widely known for his luxurious tastes, expensive jewelry, designer clothes, flashy cars, and extravagant living. His flossing antics added to his allure, and his persona of “Mr. Money in the Bank” became part of his brand.
In 2006, Prezzo made headlines when he reportedly spent nearly half a million Kenyan shillings on one music video titled “PREZZO.” This was groundbreaking at a time when producing a video typically cost no more than Ksh 50,000. Prezzo’s decision to invest such a huge sum in a single video was seen as a bold statement—a declaration that he was not just any artist, but a force to be reckoned with. This move cemented his place in the industry as a trailblazer willing to push boundaries.
Musical Success and Collaborations
Throughout his career, Prezzo collaborated with some of East Africa’s biggest names, further expanding his influence in the region. Some of his notable collaborations include working with artists like AY, Talia Oyando, Dogo Janja, Cannibal, and Redsan, among others. One of his most memorable collaborations was a love ballad titled “Tazama Mbele,” which he recorded with his then-girlfriend. Produced by Ennovator and directed by Ted Josiah, the song topped East African TV charts for over 13 weeks, showcasing his appeal across the region.
The Big Brother Africa Stint
In 2012, Prezzo made a bold move to join the Big Brother Africa: Star Game reality show, further elevating his brand on the African continent. Competing against housemates from across Africa, Prezzo became a standout personality due to his charisma, confidence, and ability to entertain. He made it to Day 91, an impressive feat given the intense nature of the competition. His appearance on Big Brother Africa brought him a new level of fame, making him a continental star.
Life Beyond Music
Prezzo’s personal life has always been in the spotlight, from his lavish wedding with his ex-wife to his regret over living large during his early years in the industry. In a recent interview, Prezzo reflected on his past, admitting that his extravagant lifestyle cost him dearly, especially his high-profile wedding. This period of self-reflection showcased a more mature and introspective side of the artist, one who had learned valuable lessons from his past.
In an interview with the “IKO NINI” podcast hosted by Mwafreeka, Prezzo described himself as “cool, calm, and collected.” He emphasized the importance of respect and his ability to entertain those around him. During the same interview, Prezzo revealed his current projects, including the launch of his media house, which includes studios for podcasts and music recording. This move signals Prezzo’s intention to evolve from an artist to a businessman, positioning himself as a mogul in the entertainment industry.
Legacy and Influence
Prezzo’s influence on the Kenyan music scene cannot be overstated. He was one of the first Kenyan artists to truly embrace the business side of music, understanding the importance of image, branding, and media presence. His fearless approach to music, fashion, and lifestyle set him apart from his peers, and he has continued to inspire a new generation of artists to push boundaries and embrace their uniqueness.
Despite the challenges and ups and downs of his career, Prezzo remains a beloved figure in Kenyan music. His ability to reinvent himself and stay relevant in an ever-changing industry speaks to his resilience and determination.
Conclusion
CMB Prezzo is more than just a musician—he is a living legend in the Kenyan and East African entertainment scene. From his early days in Eastleigh to his international fame through Big Brother Africa, Prezzo has continuously broken barriers and set new standards for what it means to be a successful artist in the region. His extravagant lifestyle, fearless approach to music, and undeniable talent have earned him a place in the annals of Kenyan music history.
As “Mr. Money in the Bank,” Prezzo’s journey is far from over, and his next chapter promises to be just as exciting as the last. We salute him for his contributions to the industry and wish him the very best in his future endeavors.
Respect to the Legend!
