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List of Best Construction Companies in Nigeria

List of Best Construction Companies in Nigeria. Construction is a general term meaning the art and science to form objects, systems, or organizations, and comes from Latin constructio (from com- "together" and struere "to pile up") and Old French construction. To construct is...

By Being Dishonest, We are Raping Mother Africa: Why my Kenyan Company has Stopped Employing Kenyan Workforce

I run a manufacturing business and a trading business. The biggest challenge in my manufacturing business is not power, or infrastructure, the biggest challenge...

List Of Licensed Collective Investment Schemes In Kenya

This article lists all licensed Collective Investment Schemes in Kenya. The Capital Markets Authority (CMA) is the regulatory body in Kenya that oversees the approval and...

Tourism Fund renews push to get Airbnbs pay 2 pc tax

The Tourism Fund and other regulatory agencies have launched a new registration drive of home stays popularly known as Airbnbs hosted in Kenya in...

How to reach your target audience

How to reach your target audience. Follow these steps to optimize your marketing efforts and connect with the right people for your business: 1. Define...

Three target audience examples

Three target audience examples. Sometimes it’s good to have some examples to work from so you know what your target audience might look like....

Five steps to finding your target audience

Five steps to finding your target audience. Now that you know why you need to understand your target audience, let’s go through each step...

Types of target audiences

Types of target audiences. Here are some popular niches you may use when classifying customers into market segments — a key step involved in...

Benefits of knowing your target audience

Benefits of knowing your target audience. As a business, it’s important to understand your target audience. Knowing who you’re talking to can make a...

Target audience vs. target market

Target audience vs. target market. While the terms "target audience" and "target market" are related, they have distinct meanings. A target audience is a...

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