How to Become a Supplier at Naivas: A Step-by-Step Guide. Our Suppliers: Growing Together & Growing Our Economy
For any retail business, there are two key roles: customers and suppliers. Naivas supplier At Naivas, maintaining excellent supplier relationships is a top priority. Over the years, we have built mutually beneficial relationships, ensuring that both parties achieve their objectives together. This mutual understanding has allowed us to remain steadfast amid industry turbulence and experience significant growth, expanding our footprint to 20 counties across Kenya.
Great things in business are never done by one entity. Naivas collaborates with an average of 1,400 suppliers from different parts of the world. We are strong supporters of local economies and indigenous small and medium-sized firms, while also working with international suppliers.
What Is the Procedure for Becoming a Naivas Supplier?
Step-by-Step Guide to Becoming a Supplier
Step 1: Visit the Head Office
Start your journey by visiting our Head Office at Sameer Industrial Park, along Road C Off Enterprise Road. At the reception, our team will direct you to the relevant Commercial Manager responsible for your product category.
Step 2: Pitch Your Product
Once directed to the Commercial Manager, you will pitch your product. After the pitch, you will leave a sample and set up the next meeting for product evaluation.
Step 3: Product Evaluation
During the evaluation process, the Commercial Manager will assess several factors:
- Purpose of the Product: Does it bring traffic to our branches? Does it create excitement in the market? Does it build transactions? Most importantly, what problem does it solve?
- Product Presentation: The look and feel, quality checks, KEBS approval, and whether it has a barcode.
Step 4: Follow-Up Meeting
After the initial evaluation, there will be a follow-up meeting to discuss the product’s commercials. This includes:
- Price Points: Establishing competitive pricing.
- Terms of Trade: Defining the conditions for doing business.
- Margins: Agreeing on profit margins.
Once aligned on the commercials, the Commercial Manager will request your company details for onboarding and discuss product attributes and quantities.
Step 5: Internal Alignment
The final stage involves Naivas internally aligning on the product needs, considering factors such as:
- Demographics
- Usage
- Seasonality
- Category Gaps
Interested in Becoming a Supplier?
Naivas, Kenya’s largest supermarket, boasts a network of nearly 100 stores nationwide. We stock a variety of goods, including home care products, electronics, and furniture. As we expand our reach, we aim to grow our supplier base to offer even more variety and choice to our customers. This growth is possible with the help of suppliers throughout the country.
We take pride in being a Kenyan brand. By working with local suppliers, we boost the Kenyan economy and positively impact the lives of our suppliers and their families. We are proud to have grown alongside our suppliers.
Interested in becoming a supplier? Fill out the form or download the PDF version, complete it, and submit it via email.
For online shopping visit our e-commerce website
